Future career plans, presently

As of now, the only thing I know for certain is that I will work in communication in some way or another– whether that be in public relations, general, strategic communications, or in a marketing department. The exciting thing about these three departments are that they are either all apart of almost every successful businesses or some combination of the three is a department in most successful organizations.

Through studying Public Relations for a Bachelors of Science and Marketing as a minor, I have learned a lot of different skills, such as graphic design, journalistic writing, advertising, sales, and data analytics, so I feel comfortable that I could excel in any field, whether that be a business or not-for-profit work. Those are the main areas I will pursue in future endeavors.

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Should I work in business, I would really enjoy working for a company that I legitimately believe in. I want to fully back the company I would be representing, because I feel it would be unethical to put on a facade for a business that I do not believe in entirely. This is why I would prefer to work in communication rather than sales.

For this reason, I would love to work in not-for-profit, because I would always have something very specific to support, and I would likely never have to worry about whether or not what I am doing is for the right reasons. One organization I have felt passionate about for years is the Jimmy V Foundation for Cancer Research, and I would definitely always love working for a company in the business of saving lives.

I would like to work for a value-driven organization that does good. I know I could bring a lot to any organization whether it be creatively or just putting in the necessary work. I will be flexible when searching for jobs in terms of location, salary, and hours.

Krispy Kreme apologizes for accidental racism

In 2015, a UK franchise partner of Krispy Kreme was looking for a way to occupy kids’ day out of school while on a holiday break. Of course the first logical name for the group of kids is the “Krispy Kreme Klub.” Alliteration is KEY for branding. Unless you are going to advertise “KKK Wednesday.” Maybe not then. The acronym “KKK” historically refers to the “Ku Klux Klan” a white supremacist group  that is widely known for their violent racism, at least in the United States.

kkk krispy kreme

Krispy Kreme apologized for the incident and did not attempt to put more blame on the Hull, UK franchise than what was necessary.

“We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the UK. They have taken quick and appropriate actions to remove the materials online and in-shops, and have wholeheartedly apologized to their consumers.”

Some thought this mistake was extremely funny at how dumb the organization’s PR team was when coming up with this promotion. It is easy for many to immediately see the mistake that was made.

Though, this naming decision was unfortunately taken as something entirely different than it was intended, this case is a tremendous learning experience when it comes to cross-culture interpretation as many in the UK may not find the acronym “KKK” to be immediately as offensive as many Americans may.

Camp Barnabas wants YOU to volunteer!

i want you

This semester, I have the incredible opportunity to work with Camp Barnabas in raising awareness for the need that the good-willed camp has for one-on-one buddies for campers!

Camp Barnabas offers week long camps for individuals with special needs. Camp Barnabas has the resources to allow hundreds of individuals to enjoy the camp, but the organization can only allow as many campers to attend as the number of staff members as Camp Barnabas wants each camper to have their own “buddy.”

My team and I are excited to help out the incredible organization by creating a fundraising packet for those that are wanting to volunteer for the camp but cannot afford the fiscal costs of attending. This video will give you a good idea of what it’s like to be at Camp Barnabas impacting lives in a positive way.

I know there are many that are as excited to be volunteering next summer as I am to be working in Public Relations with Camp Barnabas. I am honored to be helping throughout this semester to grow the number of volunteers for next summer.

Tiger Woods and his Public Relations

If you have heard of the sport of golf, you know the name Tiger Woods– the nickname for Eldrick Tont Woods– a true legend in the Professional Golf Association (PGA).

Tiger began his professional career at 20 years old, and is still playing today at 42. As well as this video highlighting his early professional career, which started in 1996, the following is a condensed list of Tiger’s golfing accomplishments to date:

  • PGA Player of the Year 11 times
  • PGA TOUR Player of the Year 11 times
  • Vardon Trophy winner 9 times
  • Byron Nelson Award winner 9 times
  • 79 official PGA TOUR event wins (2nd most in history)
  • 3 US Open Tournament Championships
  • 4 Masters Tournament Championships

Tiger Woods, at the peak of his career, was THE golfer to have endorsing your brand. Woods has been featured as a spokesperson for Nike, Gatorade, Wheaties, Gillette, and worked with Tag Heuer, a luxury, Swiss watch company, as well as other brands. It was estimated by Sports Illustrated in 2008 that only 7% of Tiger Woods $100 Million in earnings came from his actual golfing. At this point, Tiger had kept as much composure in his game as he had in his private life and his interaction with news media. The yacht of his that he and his ex-wife honeymooned on was called, Privacy. His public image was specific, and those close to him were required to uphold the same image for Woods.

During the 2009 season, Tiger got his first notable negative press, when a writer for ESPN The Magazine wrote an article highlighting Tiger’s disrespectful behavior toward the game, which included such acts as cursing his club, throwing his club, and slamming his club in frustration.

Later, on November 27, 2009, Tiger Woods infamous car crash occurred at 2:25 am. Though, a statement was expected from Woods, none was published. The next day, the media was jumping with speculation on the event, and TMZ.com released information pointing at a “domestic issue,” which later came to fruition.

“I have let my family down.”

These were the first words from Tiger when he finally broke his silence 5 days after the accident, on December 2, 2009. After this media storm surrounding Woods, more and more scandals of his came out, including adultery with several women other than his wife.

On December 11, 2009, Tiger announced another apology as well as a statement of his indefinite break from professional golf.

By 2010, almost all of his sponsors had cut ties with the athlete stating that he is not fit to represent him or he is not needed in their marketing efforts, or something else along those lines. Nike remained loyal to Woods through the scandal and is still a sponsor of Tiger to this day, September 10, 2018.

After months, in April 2010, Tiger began playing professionally again and has been competing since. He remains one of the top golfers in the world.

I am excited to be researching this case in Public Relations this semester, and have already gained a lot of insight I had known previously about the topic, though I remember the scandal from 9 years ago very well.

 

 

 

Media Kit

For my media kit assignment, I created a drink called Bolt– Yeah, Bolt is always Italicized. It’s a branding thing. It is a mixture of a juice concoction and light ale. I was inspired by my own actual discovery– Four Loko mixed with beer. I know it sounds gross, but it is actually very, very good. The testimonials for Bolt, are actual testimonials from “Four Loko Beer”.

An issue I had with my media kit was that because my original cover sheet was already saved as a PDF, I could not figure out how to add the rest of the media kit into one large PDF, so they are separate, but oh so together.

I really enjoyed learning about all of the aspects of Public Relations and how to create a media kit. Cover Sheet Media Kit

Social Media Best Practices

Most of the information and tips I will share in this blog come from Larry Kim, the CEO of MobileMonkey, founder of WordStream, columnist for Inc., Medium, and CNBC. I have followed him on Twitter for a little over a year now, probably, so the information I will include here are from some of his Tweets I have personally found most interesting.

He is an expert on entrepreneurship and mobile marketing, specializing in Facebook marketing, but with knowledge of the entire industry. Just today, I came across a tweet of his with an info-graphic showing that by 2022, 47.9% of Media spending would be spent on Mobile media (currently at 33.9%), while only 24.8% would get spent on TV (currently at 31.6%), and 14.2% being on computers.

One tip that he shared many months ago was that when it comes to headlines for lists, “7” is the number that gets more click traffic. This is one that I have always kept in mind. Yesterday he tweeted out “7 tips to scale up and grow” for entrepreneurs. Though, you should NOT use “7” every time a list is posted, according to his team’s research at the time, that was the key number.

On April 25th, Kim posted a “12-Step Social Media Checklist” to evaluate before posting to social media, that I find to be interesting. A lot of these are things that seem obvious but may not be to everyone. This is a checklist I believe will benefit me in the future just for having read it over.

  • Is the message educational or entertaining?
  • Is the voice correct?
  • Is it too long?
  • Is the URL correct?
  • Should I target a specific audience with this message?
  • Did I use the right keywords and hashtags to maximize exposure?
  • How many times have I already posted something today?
  • Did I spell check?
  • Will I be okay with absolutely anyone seeing this?
  • Is this reactive communication or is it well thought-out?
  • Did I make the most of visual content–images, videos, slides?
  • Did I make the most of my update text–headline formulas, polls, quizzes?

Larry Kim is one expert on social media that I will continue to follow and take tips from as I enter the world of Public Relations or Marketing in the future.

 

IPR Top Research Insights of 2017

This research article comes from the Institute for Public Relations (IPR). This non-profit organization does “research in, on, and for public relations” and posts annual updates on insights that have been found in the industry as well as other articles. The article has both quantitative and qualitative data that can both be used to help describe the insights as published by IPR.

This specific infographic and article from the IPR has the “Top 11 Public Relations Insights of 2017.” A couple of the most interesting insights, to me, are as follows:

#9- “Less than half of Americans (47%) trust major companies will behave ethically.” This study was cited as being done by the Public Affairs Council.

  • 2,201 adults were surveyed. This study is entirely quantitative.
  • “Do you have a favorable or unfavorable opinion of the following?” A likert scale was used with answers ranging from “Not at all favorable” to “Very favorable” to describe Small Businesses, State Government, Large Businesses/Corporations, and Federal Government…
    • Results were that Small Businesses were by far the most favorable. 48% of respondents ranked them “Very favorable” and 36% more ranked them as “favorable”.
    • The next highest ranked “very favorable” was State Government, which only 13% rated as very favorable. 36% gave them “favorable”, putting them below 50% favorability.
    • Large Businesses/ Corporations had 52% total favorability (10% was very favorable), and Federal Government was ranked poorly (36% total favorability).

#3- “Study shows gender gap has widened since 2015: PR leader performance sees decline in work culture, job engagement, and job satisfaction.” This study was done by The Plank Center.

  • This study was done by giving “report cards” to PR professionals (most were the #1 or #2 professional in their organization, and 54% of respondents were women) with 39 categories that asked for letter grades of their organization.

The rest of the studies can be found and described in a PDF document here.

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More about the Institute for Public Relations